Brand Valuation: Monetary brand valuation in financial engineering

We are pleased to announce that our article "Brand Valuation: Monetary brand valuation in financial engineering." has been published in The Trademark Lawyer.

Dr. Edelbert Häfele, Dr. Judit Inacsovszky, Christina Koller of PATEV Associates GmbH & Co. KG look at how an active IP management by trademark and patent lawyers can support leveraging the value of trademark and patent rights in times of a crisis or business expansion.

We wish you interesting and profitable reading and look forward to exchanging ideas with you on this topic.

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Publications

Interview on the website of the M&A Review: “PATEV – Technologie basierte Akquisitionen einfach gemacht“ (in German)

We are pleased to announce the publication of an interview with us on the M&A Review website entitled „PATEV – Technologiebasierte Akquisitionen einfach gemacht“ (in German).

Publications

NEW FREE TRENDPAPER FROM OUR FULL SPEED AHEAD SERIES: THE FUTURE LANDSCAPE OF ELECTRIC VEHICLE (EV) BATTERY TECHNOLOGY

How do the most important players from the automotive and cell manufacturing industries position themselves when it comes to innovation in the field of battery technology for e-mobility? Supported by our Innovation Intelligence, our PATEV IP experts and our partners from PwC Strategy& show you exciting trends and developments.

Publications

Patents in the pharmaceutical industry (German-language publication)

We are pleased to announce the publication of our two-part article series on “Patents and Biomarkers” in the journal “LABORPRAXIS”. In the series of articles, you will learn more about biomarkers and the role played here by economic efficiency. Based on the practical case study of our customer, Sciomics GmbH, you will also learn how important patent data analysis is in order to hold one’s own in a highly competitive field such as this.