Brand Valuation: Monetary brand valuation in financial engineering

We are pleased to announce that our article "Brand Valuation: Monetary brand valuation in financial engineering." has been published in The Trademark Lawyer.

Dr. Edelbert Häfele, Dr. Judit Inacsovszky, Christina Koller of PATEV Associates GmbH & Co. KG look at how an active IP management by trademark and patent lawyers can support leveraging the value of trademark and patent rights in times of a crisis or business expansion.

We wish you interesting and profitable reading and look forward to exchanging ideas with you on this topic.

Weitere Publikationen entdecken

Publications

Patents in the pharmaceutical industry (German-language publication)

We are pleased to announce the publication of our two-part article series on “Patents and Biomarkers” in the journal “LABORPRAXIS”. In the series of articles, you will learn more about biomarkers and the role played here by economic efficiency. Based on the practical case study of our customer, Sciomics GmbH, you will also learn how important patent data analysis is in order to hold one’s own in a highly competitive field such as this.

Publications

Brand Valuation: Monetary brand valuation in financial engineering

We are pleased to announce that our article “Brand Valuation: Monetary brand valuation in financial engineering.” has been published in The Trademark Lawyer.

Publications

AI in Industry

We are pleased to announce that our two-part article series on “AI in Industry” in cooperation with Maiwald Patentanwalts- und Rechtsanwaltsgesellschaft mbH has been published in weAutomate.