Brand Valuation: Monetary brand valuation in financial engineering

We are pleased to announce that our article "Brand Valuation: Monetary brand valuation in financial engineering." has been published in The Trademark Lawyer.

Dr. Edelbert Häfele, Dr. Judit Inacsovszky, Christina Koller of PATEV Associates GmbH & Co. KG look at how an active IP management by trademark and patent lawyers can support leveraging the value of trademark  and patent rights in times of a crisis or business expansion.

We wish you interesting and profitable reading and look forward to exchanging ideas with you on this topic.