Brand Valuation: Monetary brand valuation in financial engineering

We are pleased to announce that our article "Brand Valuation: Monetary brand valuation in financial engineering." has been published in The Trademark Lawyer.

Dr. Edelbert Häfele, Dr. Judit Inacsovszky, Christina Koller of PATEV Associates GmbH look at how an active IP management by trademark and patent lawyers can support leveraging the value of trademark  and patent rights in times of a crisis or business expansion.

We wish you interesting and profitable reading and look forward to exchanging ideas with you on this topic.