In this article, you learn more about Intellectual Property (i.e., trademarks, patents & know-how) and the role it plays for companies in ensuring their competitive edge and the ability to transform.
The aim is to show what contribution the creation and use of these valuable assets can make to the creation of value – especially with regard to the development and safeguarding of innovative business models.
We focus on three aspects along the company life cycle:
- Financing approaches based on valuable intellectual property rights
- Development of new technologies
- Identification of new markets
